They built a platform for food entrepreneurs.
Now they need a system to scale it.
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The story we're telling
Mercato Centrale — the Philippines' pioneering food market and incubator since 2010. Thousands of food entrepreneurs launched. But growth has hit a ceiling.
RJ & Vanessa Ledesma and their Leadership Team. Not a couple's drama — a team's story. United, figuring it out together. Two against the world, building a system that works for everyone.
EOS™ — the Entrepreneurial Operating System. A proven framework that's helped thousands of businesses worldwide. Can it work for a Filipino food brand?
Mercato is turning the lens on themselves so other businesses can learn from it and grow. We believe in this cause so much that this is our advocacy. Filipino food entrepreneurs can follow along and self-implement EOS™. IDS support is available. This isn't just a show — it's a movement.
For entrepreneurs
The Entrepreneurial Operating System (EOS™) is a complete set of simple concepts and practical tools that helps entrepreneurs get what they want from their businesses.
It strengthens six key components of any business: Vision, People, Data, Issues, Process, and Traction. Over 250,000 companies worldwide run on EOS.
The best part? You can self-implement. Follow Mercato's journey on this docuseries and learn alongside them — step by step, tool by tool.
Learn more about EOS™